

Living First, Choosing Second (Autoethnographic Notes on Taste, Consumption, and Identity)
Lately, I have been thinking a lot about how we build taste, how we decide what we like, what we buy, what we wear, and what we let influence us. These thoughts show up like tiny notifications, usually when I catch myself wanting something new for no real reason: a bottle, a pair of running shoes, a charm, something small but strangely urgent. At some point, I realized I wasn’t actually “choosing” anymore. I was reacting. So I started pausing and asking myself: Do I actually
Ishita Neema
Jan 77 min read


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